As a graphic designer, we often think we are being judged as the expert. We are the connoisseur of color, shapes, and images. When it comes to creating, whether it's responsive, digital, or print, our client may look to us for answers. So, is it okay to ask our clients questions?
"Hello, Mr. Adam, can you please share your opinion on if this layout resonates with you?" We may magically grow five heads right before their eyes and risk a partnership we've taken time to invest in. Mr. Adam may not have a response, or he may seek out other designers that "know what they're doing". He may even spread awful rumors about our skillset. Oh, the horror.
Graphic designers establish trust with clients when transparency is offered. The design process just isn't complete without clear communication. As a designer, communication aligns creative decisions with your client's goals. Decisions that impact their target audience. This includes decisions about the timeline, deliverables, and design challenges.
Transparency is major while building relationships with clientele. As a matter of fact, communication is one of the top five skills preferred as a designer. It is our job, if not duty, to ask our clients for their opinion. We always have the right to accept or deny their recommendations. As it says in the Bible, "two are better than one, for if either of them falls, one can help the other up" (Ecclesiastes 4:9-10).